plants in their niche thumbnail hero image plants in their niche
July 18, 2019

Why Your Blog Needs a Niche (And Why It Doesn’t)

The word niche is so hot right now when it comes to blogging.

But why? If my interests involve pizza, bocce ball, and aerial yoga, why can’t I start a blog that covers all 3? Why am I forced into the mental hell of having to choose 1 of my interests per blog when I’m so multi-faceted?

In this post, let’s get into the reasons why everybody everywhere is saying that you need to choose a niche.

Niches Are More Profitable

I’ll get right to the point; the reason to choose a niche is MONEY.

You’ll make more of it if you focus in on one topic. But why is that exactly? Why does expanding the number of subjects you write about cost you a considerable amount of money?

Traffic With Similar Interests Is Easier To Sell To

Regardless of how you choose to monetize your blog, a niche will make it easier to convert your audience into sales.

The reason why becomes obvious if you stop and think about it. If I had a business that sells ping pong equipment. Would I be more interested in a website dedicated to ping pong, or one where the contents split between ping pong, Chinese food and running 5k’s?

searcher intent and niche sales

The best way to make money online is by selling your own product. Having a niche that aligns with whatever product you develop will make that product significantly easier to sell. Thus you’ll make a buttload more money by having a niche.

The same is true regardless of how you choose to monetize your website. I don’t recommend you advertise on your website. But if you decide to do so, having a niche makes you more appealing to advertisers for the same reason.

Affiliate marketing is a better way for bloggers to monetize than ads are. The same principle applies to affiliate programs as well. Having a niche will make it much easier to find a high paying affiliate program that your visitors will be into.

You may be thinking, “Well, I’ll simply create more products to fill every niche then. That way I don’t have to be tied down to 1 subject.”

A Niche Site Will Save You Time

How long do you think it will take you to get 100,000 page views to your blog? How many posts will you need to write? How much marketing will you need to do?

How long do you think it will take you to develop your product? One that your visitors genuinely want that you can be proud of.

I can’t answer those questions for you. But I’d guess that would take over a year, perhaps several years for one person to build that.

You don’t have all the time in the world. By having multiple niches, all you’re doing is delaying how long it will take for the 1st niche to be successful.

2 niches take twice as much time and effort

And you’re not delaying it by a little bit either; you’re multiplying the time to monetary success by the number of niches you want to pursue.

Some people spread themselves so thin by trying to do everything that they fail to do anything well. They will never see success before they burn out. I know picking a single subject is hard when you’re still figuring this out. But a niche isn’t as confining as you think.

A Niche Can Be a Very Broad Subject

I know writing 20-100 posts about a single subject sounds BORING and that you’re confining yourself mentally. But your niche doesn’t need to be THAT specific. All you need to do is produce content about subjects that match your end product.

So if you sell Aerial Yoga equipment, you don’t have to produce content about Aerial Yoga exclusively. Because do you know who might want Aerial Yoga equipment? People who do regular yoga.

niches can be very broad.

Anything that people who like yoga also like is a topic you could cover. Stretching? Meditation? General health-related topics? Yes, yes, and yes. It will all work because it all relates to your end product.

I understand the fear of boxing yourself in when your interests change all the time. But your subjects can be so broad you may find your niche ends up being a pretty large sandbox to play in.

Niche Sites Create Topical Authority For Higher Google Rankings

Google appears to give you a rankings boost on a subject if your website focuses on that subject. This is commonly referred to as topical authority.

So if you have articles on yoga, goat yoga, yoga while pregnant, aerial yoga etc. Google increases its ranking of all those articles simultaneously as you write more articles related to yoga.

When you don’t have a niche, you never build up this level of topical authority on any individual subject. Or it takes much longer to do so if you’re splitting your time between 3 subjects.

Sticking to a niche will get you faster traffic growth from the largest source of traffic on the web. By not having a niche, you’re once again costing yourself time.

A Niche Site Encourages Repeat Traffic

Having a solo subject is better for repeat visitors.

If a visitor knows your site is about Game of Thrones theories and you gain their trust. The next time they have a Game of Thrones related query, they might think to visit your site.

Or they may come back and visit now and again just because they like the topic that much.

niches bring back repeat customers

If your site is about Game of Thrones, growing succulents and horse racing. You might be watering your brand down to the point where a user doesn’t recognize why they should come back to your site.

These repeat visitors are valuable people to your business. Don’t take them for granted. Gaining more of them than you otherwise would have will be a huge deal to your brand and being able to sell the products that you develop.

Remarketing Becomes Cheaper with a Niche

Earlier in this post, I wrote about how advertisers prefer a targeted niche to sell their products.

You are one of those advertisers.

You could be at a stage in your business where you’ve never thought of actually running ads before. But let me tell you, advertising to your audience is by far the most profitable audience to advertise to. If you ever run ads, start by retargeting your audience before you target cold traffic.

The more targeted your audience is on a particular subject, the more profitable this will be for you. Having a niche helps with that.

Beyond Facebook and Google Re-marketing campaigns, your email list becomes more valuable with a niche as well.

Sure, you could try to segment your traffic through all these mediums and create niches that way, but you’re creating a lot more work for yourself.

If I Choose a Niche Will I Run out of Topic Ideas?

Unless your niche is incredibly specific, I don’t know how you could EVER run out of topic ideas for a subject you’re passionate about.

For Failure Mountain, I try to keep the topics to “Things that might help 1st-time digital business owners who want to quit their jobs”. This post is only the 5th post I’ve published, and I already have 90+ post ideas on my Trello board that I want to write.

trello board of post ideas

That ideas list is growing much faster than I can publish quality articles. I will NEVER run out of things to write about.

Will I get bored if I Choose a Niche?

You might. Our interests change all the time. I used to think Kanye West was so freaking cool back in 2004 when “College Dropout” got released. Now… Not so much.

Blogging is not a life sentence. You need to write 50 posts, and you should see traffic from that. If it takes you a week per post, you only need to stay passionate about the subject for one year. After that, go ahead and move on to another niche website idea if you need a break.

If you can’t stay passionate about a subject for a year of your life, then yes, it’s probably not good to go into that specific niche.

How Do I Choose a Profitable Niche?

If you can build a product related to a niche, then your niche will be profitable. The real question here is how do you create a product for that niche?

If you’re trying to make money through affiliate marketing, then you’d build content around an affiliate offer. However, I strongly advise against this strategy. Affiliate offers tend to disappear. When they inevitably do, all the content you created around that affiliate offer will become worthless overnight.

If you’re trying to monetize with ads, then stop.

But if you’re ignoring that advice then focus on generating as much volume as possible when choosing a niche. A niche will help increase RPM’s, but RPM’s are so low with ads that volume will be the better play. Don’t go into a niche that’s overly specific if ads are your gameplan.

How Do I Tell If My Niche is Oversaturated?

A common worry people have when choosing a niche is that there will be too much competition. For example, if you want to get into the weight loss niche. Good luck getting onto the 1st page of Google for the term “weight loss.” There’s so much competition that that’s extremely unlikely no matter who you are.

But, does that mean weight loss is oversaturated? For a lot of terms and phrases on Google, it absolutely is. But, if you can find more specific topics within weight loss to blog about you can probably still gain some type of following. An example would be blogging about some very specific new diet trend or exercise that few people are talking about yet.

Can I Be Authentic Within a Niche?

I get it. I love fantasy football, but I haven’t mentioned rookie sleeper picks once on this blog. Does that mean I’m being inauthentic with you or holding back?

No, absolutely not. I have other interests. I also love the topic of starting digital businesses and quitting your 9-5 job. I genuinely want to help as many people as possible accomplish that.

As long as you’re writing about a topic you truly enjoy it’ll show up in what you write. You don’t have to write about EVERYTHING that interests you to be yourself. Pick a topic you’re into and put your own unique spin on it.