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November 4, 2021

What is a Mom Blog? (And Why Do Moms Start Blogs?)

Ah yes, Shaun Poore (a male blogger with no kids) mansplaining what a Mommy blog is. This is definitely not my best idea, but I’m doing it anyway!

A Mom blog is stereotypically thought of as a stay at home Mom chronicling her parenting experience. However, I prefer to describe it as an extremely intelligent entrepreneur taking advantage of maternity leave to bootstrap a content marketing business (about any subject she damn well pleases).

Have we forgiven me for mansplaining this yet? Either way, let’s continue to why Moms get into blogging!

Blogging’s Something That Can Be Done Exclusively From Home

Even though blogging conferences do exist, there’s really no good reason for bloggers to leave their house (minus simply wanting to get outside). So if you’re spending all day at home with an infant who takes a nap every few hours, it’s a great fit. Particularly since a few hours a day of writing can be a very productive blogging schedule.

Blogging is a Great Creative Outlet

I’d imagine talking to baby all day (and/or a male spouse) probably leaves a little something to be desired. And I know what it’s like to be super into something, only to have friends and family members not care very much.

I actually don’t recommend you blog about parenting due to the competition levels and YMYL concerns (See my list of niche site ideas if you’re looking for alternatives). That said, I can see why blogging about parenting might feel like a really good outlet to a new Mom. I’d imagine it can feel like a much needed therapy session (that you could earn money from one day).

Blogging is Low Risk (Cheap)

Blogging is one of the cheapest businesses you could possibly start. A domain name is $10 a year and the cheapest shared hosting plans run about $3 a month. If you already own a computer (or blog on an iPad), you could blog for an entire year for about $50.

Name another business that you could try for a year at that price? It doesn’t exist.

Blogging is High-Reward (If You’re Looking for a Career Change)

This blog struggled to get off the ground. Two and a half years after I started Google was capping my site’s traffic at about 13,000 pageviews a month. Because of this, I unfortunately failed to earn a full-time income after 3 years of blogging part-time 🙁 .

Google Traffic Cap

That said, I was able to generate nearly $1,000 per month with ads/affiliate sales in that time.

$1,000 a month isn’t a joke amount of money (for most people). And that’s not anywhere close to the ceiling of what a blog could generate, that was on a failing blog stuck at 13,000 pageviews a month. If I had built my own product or my traffic were 10x higher, I would have easily generated six figures from this blog.

How Do Mommy Bloggers Make Money?

Mommy blogs make money the same way regular bloggers make money (duh). The most common way traditional bloggers make money is through a combination of ads, affiliate, and product sales. Other opportunities exist like lead generation and sponsored posts (But ads, affiliate, and product sales are the big three).

how blogs make money

Examples of Successful Mom Blogs

To find successful blogs out there all you really need to do is Google a competitive keyword and understand that the top ranking results are bringing in a LOT of traffic (Several thousands pageviews just from that one post). And traffic equals money, even a site that only monetizes with ads can easily earn $20 per 1,000 pageviews.

That said, you came here for fish (not for me to teach you how to fish). So here are a handful of mommy blogs that have published impressive looking income reports (links to income reports in list, they all make at least a few thousand dollars a month if not well more).

How Do You Get Started With Your Mom Blog

This blog (ShaunPoore.com) and my YouTube channel contain a lot of really helpful content (I know I’m smelling my own farts when I say that).

My quick tip is that Google is where all the traffic & sustainable traffic is (so don’t get sucked into trying to acquire Pinterest traffic). I’d personally start with my guide on keyword research and try to get on a good blogging schedule to start out. Then go from there.

Monthly Active Users of Popular Websites

Good luck!

Shaun Poore worked as a professional software developer for 15 years before transitioning into content creation and digital product businesses. Shaun's currently focused on providing as many people as possible with actionable advice and tools they can use to succeed online, without the fluff or BS that too often plagues this industry.