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November 4, 2021

What is a Mom Blog? (And Why Do Moms Start Blogs?)

Ah yes, Shaun Poore (a male blogger with no kids) mansplaining what a Mommy blog is. This is definitely not my best idea, but I’m doing it anyway!

A Mom blog is stereotypically thought of as a stay-at-home Mom chronicling her parenting experience. However, I describe it as a brilliant entrepreneur taking advantage of maternity leave to bootstrap a content marketing business (about any subject she damn well pleases).

Have we forgiven me for mansplaining this yet? Either way, let’s see why Moms get into blogging!

Blogging’s Something That Can Be Done Exclusively From Home

Even though blogging conferences exist, there’s really no good reason for bloggers to leave their house (minus simply wanting to get outside). So if you’re spending all day at home with an infant who takes a nap every few hours, it’s a great fit. Particularly since a few hours a day of writing can be a very productive blogging schedule.

Blogging is a Great Creative Outlet

I’d imagine talking to a baby all day (or a male spouse) probably leaves a little something to be desired. And I know what it’s like to be super into something, only to have friends and family members not care very much.

I don’t recommend you blog about parenting due to the competition levels and YMYL concerns (See my list of niche site ideas if you’re looking for alternatives). That said, I can see why blogging about parenting might feel like an excellent outlet for a new Mom. I’d imagine it can feel like a much-needed therapy session (that you could earn money from one day).

Blogging is Low Risk (Cheap)

Blogging is one of the cheapest businesses you could possibly start. A domain name is $10 a year, and the cheapest shared hosting plans run about $3 a month. If you already own a computer (or blog on an iPad), you could blog for an entire year for about $50.

Name another business that you could try for a year at that price? It doesn’t exist.

Blogging is High-Reward (If You’re Looking for a Career Change)

This blog struggled to get off the ground. Two and a half years after I started, Google was capping my site’s traffic at about 13,000 pageviews a month. Because of this, I failed to earn a full-time income after 3 years of blogging part-time 🙁 .

Google Traffic Cap

That said, I generated nearly $1,000 per month using ads/affiliate sales in that time.

$1,000 a month isn’t a joke amount of money (for most people). And that was on a failing blog stuck at 13,000 pageviews a month. If I had built my own product or my traffic was 10x higher, I would have generated six figures from this blog.

How Do Mommy Bloggers Make Money?

Mommy blogs make money the same way regular bloggers make money (duh). The most common way traditional bloggers make money is through a combination of ads, affiliate, and product sales. Other opportunities exist like lead generation and sponsored posts (But ads, affiliate, and product sales are the big three).

how blogs make money

Examples of Successful Mom Blogs

To find successful blogs out there, Google a competitive keyword and try to understand that the top-ranking results receive a LOT of traffic. We’re talking about several thousand monthly pageviews from that one post. And traffic equals money; even a site exclusively monetized with ads can expect to earn $20 per 1,000 pageviews.

That said, you came here for fish (not for me to teach you how to fish). So here are a handful of mommy blogs that have published impressive-looking income reports. Links go to their income reports. Each blog is making at least a few thousand dollars a month (if not well more).

Check out my post on top 100 most successful blogs in the world if you want non-mom-blog success stories.

How Do You Get Started With Your Mom Blog

This blog ( and my YouTube channel contain a lot of really helpful content (I know I’m smelling my own farts when I say that).

My quick tip is that Google is where all the traffic & sustainable traffic is (so don’t get sucked into trying to acquire Pinterest traffic). I’d personally start with my guide on keyword research and try to get on a good blogging schedule to start out. Then go from there.

Monthly Active Users of Popular Websites

Good luck!

Shaun works as a professional software developer while blogging about the creator economy (With a focus on Blogging, YouTube, and Virtual Reality).

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